Many of us must have heard the saying “Plan your work and work your plan”, and the one who actually believes and works upon on it succeeds in the race turtle and the rabbit of proving his worth. This certainly stands true for the corporate world which is continuously ongoing and upgrading itself in the huge world of technology, where every organization faces new competition. Marketing is an integral part of all these aspects. A famous Quote by Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
As we all know that in today’s world Internet is coming up with the new convenience and benefits solving the purpose of Both Customers and also for the Entrepreneurs and day by day its becoming a huge market place in the present- day scenario. Along with many benefits it also some drawbacks attached to it. The challenge involved in the online internet marketing is to fight with the Competitors from all over the world. In this present Scenario the SEO i.e. Search Engine Optimization comes into picture. Search engine optimization (SEO) is the process that rates the website based on various factors and delineates their rankings .Therefore we have to recognize these factors that affect our rankings with search engines and make the required amendments in their websites accordingly. Once a website has achieved a higher ranking, one can say that the business organization is almost halfway through on the path of success.
The main aim of search engines is to satisfy Internet users by providing them the exact information that they were looking for. They want content that is not only relevant, but also provide them a best and upgraded knowledge according to the latest developments. This is the reason why search engine optimization is also known as “an ongoing process”.
The content of the website holds the most important position when it comes to improving search engine website rankings. The content should always be relevant and easily comprehensible. The keywords that will be used should fit in well with the flow of the content provided. It is necessary to make the content rich in keywords.
A keyword plays a most important role in Search Engine Optimization so there is a need to conduct or we can say it’s a mandatory part to conduct the constant and extensive research to find the keywords and also thinking from the user point of view that in what ways he can search the web and also the keyword chosen should be that much perfect that it will describes the crux and core of the entire website along with this it should draw fewer competitive website results.
However, there are many SEO consultants who claim to provide top rankings in various top most search engines within a few days and they undoubtedly, prove themselves right in claiming that. But, one should remain alert not to be carried away by such claims as there are two techniques of SEO that gives higher rankings – white hat and the black hat SEO technique. While white hat makes use of ethical and the techniques which is acceptable by everyone, black hat employs unfair strategies and means to achieve the top position with the search engines in a fraction of a few days. The latter technique is the one that is also employed by SEO consultants who claim a quick higher SEO ranking. For long term benefit and advantages, one should always look forward to white hat techniques to avoid any inconveniences created because of spam and other bug related activities.
Hence, Last but not the least we can say that SEO serves a two way purpose by providing the user with the necessary and knowledge base information, and business organizations their soaring profits.